Charity Digital Skills Report 2025

• June 5, 2026
• admin

The report, based on responses from 672 UK charities and non-profit organisations, examines digital maturity, skills, funding, leadership, and AI adoption across the sector. It reveals a mixed picture: although 75% of charities continue to prioritise digital and 63% made progress during the year, only 44% now have a digital strategy in place, down from 50% in 2024. Financial pressures remain the dominant obstacle, with 69% of organisations citing squeezed budgets as the main barrier to digital development. More than half of charities remain in the early stages of digital maturity, and smaller organisations are significantly less advanced than larger ones.

A central theme of the report is the rapid growth of artificial intelligence. AI adoption increased from 61% in 2024 to 76% in 2025, with charities using it primarily for administration, project management, grant fundraising, and communications. However, this growth is accompanied by concerns about governance and capability. Many organisations report weak AI knowledge among CEOs and boards, while relatively few have embedded robust risk management practices. Although nearly half are developing AI policies and most recognise AI’s relevance, charities continue to seek guidance on responsible adoption, training, and practical implementation. Privacy, security, bias, and ethical concerns remain significant barriers.

The report concludes that stronger investment in skills, leadership, and capacity building is essential if charities are to benefit fully from digital transformation. Organisations are generally confident in everyday digital tools, content creation, and social media, but struggle with areas such as AI usage, data analysis, digital fundraising, digital strategy, and effective resourcing. Funding remains inadequate, with 60% of charities receiving no support for digital costs in the previous year. The findings also highlight important equity concerns: charities led by marginalised communities and smaller organisations often face greater barriers, raising the risk that digital and AI advances could deepen existing inequalities unless targeted support and funding are provided.