Another webinar integrated in the initiative of the IAPMEI SME Academy, Digit@l Tuesdays, will be held on 14 October, this time with the theme “Black Friday 360o: Sales Strategies on All Channels”.

As Black Friday is one of the most important moments for companies in the retail sector, requiring strategic preparation, operational agility and a strong multi-channel presence, it is important to prepare the date strategically.

This webinar, aimed at entrepreneurs, managers and sales teams, speaker Susana Santos will demonstrate how Black Friday can become a true sales lever.

On the table will be the main challenges of preparation for the campaign, from the definition of the digital strategy to the optimization of physical stores, without forgetting the alignment of teams and resources to ensure a fluid experience for the consumer.

Best practices, digital tools and real-life examples will be shared to inspire concrete and effective action.