Malta Digital Skills and Jobs Platform (LISP)

AI Business Survey Report 2024

The 2024 PwC Malta AI Business Survey was an endeavour of PwC Digital Services with the objective of assessing the current state of AI adoption among organisations in Malta. As a means to inform this current state, the survey was designed to elicit feedback in targeted thematic areas, within which several capability areas were explored. This survey is grounded in extensive research and aligns with PwC’s broader studies on AI’s business impacts such as PwC’s Global AI study, which found that AI has the potential to contribute up to $15.7 trillion to the global economy, and an increased 26% boost in GDP for local economies by 2030. Technologically, AI empowers businesses to innovate and stay competitive. According to our latest CEO Survey 2024, 45% of CEOs believe their organisation will not be viable in ten years if it remains on its current path. By leveraging advanced models and tools.