Publishing on social networks without a structured plan can generate frustration for lack of results.

Anotherwebinarwill be held on 1 July  as part of the IAPMEI SME Academy initiative, Digit@l Tuesdays, this time on “Successful Content: Strategic Planning for Social Networks”.

For many companies, content creation is a routine task, but without a clear strategy, the impact ends up being reduced. In this session, we will demonstrate how to transform social media planning into a strategic process, ensuring coherence and concrete results.

Through the SHARE methodology, speaker Helena Dias will explore how to structure an effective editorial calendar, align content with business objectives and optimize digital presence management. With solid planning and the right tools, social media is no longer an exhausting task to become a real engine of growth.