Malta Digital Skills and Jobs Platform (LISP)

Navigating the Crossroads of CX, AI, and Customer Expectations

As businesses grapple with a cost-of-living crisis that reshapes consumer priorities, digital experiences are facing unprecedented scrutiny. Thus, customers demand more value and relevance from
every interaction while abiding zero friction. These pressures coincide with the transformative rise of generative AI and upcoming agentic AI, technologies already revolutionizing digital engagement — but also bring their own set of challenges.