The AI Effect: Revisiting the MCA’s 5 Tips to Slam the Scam

• March 18, 2024
• Andrew

As the world celebrates World Consumer Rights Day 2024, the topic of ‘fair and responsible artificial intelligence (AI) for consumers’ takes centre stage. This theme strongly resonates with the MCA’s mandate to safeguard and promote a communications environment that is conducive to social well-being, particularly when considering how ubiquitous connectivity is facilitating an acceleration in the adoption and use of such AI tools.

Such rapid advancement and take up of AI is stimulating discussions about its responsible and fair use, particularly where AI is used for ‘generative’ purposes. With more advanced AI tools becoming available on a regular basis, the potential for transformative effects ranges across various domains, including how people work and interact with one another, as well as in the domain of content generation, having effects on both content creation and consumption. Unfortunately, the potential for deploying such tools to create and spread convincing, malicious content did not go unnoticed by scammers.

In light of these developments, it’s crucial to reexamine conventional wisdom and assess whether traditional safeguards against scams are still effective in the era of AI. In this article, we assess the continued relevance of our ‘5 Tips to Slam the Scam’ in the context of safeguarding consumers from such AI-based scams. Read more