Deloitte: Rapid development of Generative AI

• May 9, 2024
• admin

Deloitte’s research on Generative AI finds that its adoption is evolving rapidly, but the key to greater progress is to make organisational changes.

The Deloitte AI Institute presented the second quarterly edition of theState of Generative AI in the Enterprise Report, which explores the current landscape of Generative AI adoption and the steps organisations are taking to accelerate and develop it to create real value. The report is based on a survey of more than 1,900 respondents, from Directors to C-suite executives, in six countries. Although the experience of respondents around Generative AI differs, they all have some experience with it and are testing or applying Generative AI to their organisations.

Organisations are beginning to adapt their human resources strategies to the age of Generative AI.

Further development is limited by human resources. Nearly four in 10 (37 %) leaders said their organisations were little or unprepared to address their human resources concerns about adopting Generative AI. However, they themselves have started to operate. Nearly three-quarters of respondents in the survey plan to change their human resource strategies over the next two years due to Generative AI, with a focus on changing working processes and developing new skills/retraining. In addition, many organisations are seeking to increase the number of employees in the short term due to their initiatives for Generative AI, with 39 % seeking an increase over the next 12 months (and 38 % intending to keep the number of employees unchanged).

Trust in Generative AI has increased – with organisations familiar with artificial intelligence prioritising transparency

Lack of confidence remains one of the main obstacles to the adoption of Genai on a large scale, with its conquest referred to as essential for its successful adoption. Nearly three-quarters (72 %) of respondents say their organisation’s trust in all forms of AI has increased since the emergence of Generative AI in 2022. But despite increasing trust, only 36 % of organisations say they measure employee trust and commitment in their human resources strategy, and less than half of those surveyed focus on broadened confidence-building processes in Generative AI. However, concerns about trust and the resulting risks do not slow down the adoption of Generative AI for more specialists. Highly qualified organisations pay more attention to transparency towards employees and focus on the quality of input data and ensuring reliable results.

Efficiency and productivity remain the top desired benefits

As in the first edition of the quarterly survey published in January, improving efficiency and productivity remains by far the top benefits of adopting Generative AI. Many organisations report that they achieve the goals they pursue to some extent, but not yet to a large extent. Organisations with very high expertise in Generative AI report achieving the expected benefits to a much greater extent, with 70 % reporting that they have improved their existing products and services and 63 % have encouraged innovation and growth to a large extent. With the savings generated by Generative AI initiatives, organisations seek to create value on both sides – 45 % of respondents plan to invest savings in innovation opportunities, while 43 % plan to improve operations across their business.

Adoption of Generative AI is fast – and organisations risk falling behind if they don’t keepup.

The adoption of Generative AI continues to move rapidly. In this edition of the survey, nearly half (47 %) of respondents say they are moving quickly towards adoption – for those with very high know-how, the figure stands at 73 %. These specialists are beginning to grow by adopting Genai in all operations, investing more in technological infrastructure and giving access to Generative AI tools to a greater part of their human resources.

The Generative AI in Business

This is the second in a series of quarterly surveys aimed at monitoring the adoption of Generative AI by businesses. This research is based on Deloitte’s previous report on the state of AI in business, which has been going on for six years. This edition of the survey, conducted between January and February 2024, involved 1,982 business and technology leaders with knowledge of AI, who are directly involved in piloting or implementing Generative AI in major organisations, from six countries and six industries, including Commerce, Energy, Resources & Industry, Financial Services, Life & Health Sciences, Technology, Media & Telecommunications and Government & Public Services.

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